Transform your data governance approach by treating it as a brand, not just a policy. In this episode, Adam Coladipietro and Serena Cromarty from British Columbia Lottery Corporation reveal how they shifted their data culture from mandates to motivation through innovative branding, storytelling and user-focused design. Discover how they turned a 281-page strategy deck into an engaging 18-slide interactive experience, winning internal attention. Learn why hiring for curiosity and communication over just technical skill creates a collaborative, empowered data community. If your organization struggles to make data initiatives stick, this episode offers concrete tactics to make it compelling, approachable, and human-centered. Perfect for leaders craving practical strategies to embed data culture deeply into their organization, without the usual noise and resistance. Step beyond traditional compliance and see how brand-building and empathy can unlock your data team's potential.
Topic: Data governance
